Restructuring of Cora's institutional home page, filling content gaps (target audience, investors, features) and updating the brand's visual language.
UX Design
Redesign
Visual Design
The Marketing team identified content gaps in Cora's existing institutional home and requested a complete restructuring of the site's main page.
Problem
The previous page left unclear who Cora serves, who the investors behind the business are and what the product's new features are. In addition, the visual language (typography, colors, photography) still used elements from the previous Brandbook, such as collages, black and white images and 3D elements, which no longer reflected the brand's current moment. There were also SEO points to adjust.
Solution
New content hierarchy, with sections dedicated to who Cora serves, a plan comparison (ME/MP/Ltda/S.A. and MEI), product features (digital account, cards, billing management, boletos) and social proof (press, customers, investors). Complete update of the visual language, replacing collages, B&W photography and 3D elements with color photography and a cleaner composition aligned with the brand's current identity.
Process
Starting from Marketing's request, we mapped the missing content and reorganized the page structure, developing the new visual language together with the SEO adjustments and adapting the whole structure for desktop and mobile.
Result
A more complete new institutional home, with clear content about target audience, investors and features, an updated visual language aligned with the current brand, and SEO improvements applied across the whole page.
